Since 2010, Music & Memory has brought the power of personalized music to people living with dementia and other cognitive challenges—helping them reconnect with their memories, find comfort, and feel more like themselves.

Today, thanks to your support, the case for this work is stronger than ever.  A new economic analysis from the NeuroArts Blueprint Initiative—backed by AARP and Deloitte—shows that music engagement in Alzheimer’s care can return up to $2.40 for every $1 spent, by improving quality of life and reducing caregiver burden.

These findings reinforce what caregivers have known for years: music can reduce the need for medication, ease caregiver burden, and improve daily life for people with dementia. Our approach works because it’s simple, scalable, and evidence-informed—providing staff with the tools and training to use personalized music in daily routines to boost mood, reduce distress, and enhance care.

You’ve helped make all of this possible.

As we look to the future, your continued support helps us expand this work across care settings—ensuring that personalized music remains an integral, person-centered part of dementia care.

Thank you for being a part of the Music & Memory community.