Transforming Lives
Through the Power
of Music
Discover how MUSIC & MEMORY® helps individuals with cognitive and physical challenges reconnect with their memories, reduce anxiety, and improve quality of life through personalized music.

What We Do
We train care organizations how to set up personalized music playlists for those in their care. These music playlists – containing the beloved songs from a person’s formative years – tap deep memories long attached to the brain and can bring listeners back to life, enabling them to feel like themselves again, to converse, socialize, and stay present.
As Seen in the Award-Winning Documentary: Alive Inside
In 2014, the Sundance Award-winning documentary Alive Inside: A Story of Music and Memory brought our work to the world stage. The film captures the transformative power of personalized music, inspiring a movement that continues to change lives today.

Our Reach and Impact
Music & Memory has helped thousands of organizations across the U.S. transform their approach to care with personalized music playlists. Explore our interactive map to find certified locations near you and see how favorite music is making a difference.
Get Involved
You can help bring the transformative power of music to more people by getting involved. Whether it’s volunteering your time, donating equipment, or contributing funds, every action makes a difference.
“This is a program that should be in every single long-term care community. When we know of something that can positively impact the quality of life for the residents, we have an obligation to bring that program to the residents. Music & Memory will impact so many lives in such a profound way!”
Mary Brinkley, Executive Director, Leading Age Oklahoma
“Despite the enormous sums of money spent on mood- and behavior-altering medications that are often not particularly effective, nothing compares to personalized music when it comes to improving quality of life.”
Tony Lewis, Former President and CEO, Cobble Hill LifeCare, Brooklyn, NY
“Families are excited to see their loved ones more engaged in conversation, in better moods, and awake and engaged throughout the day.”
Deb Jacoby, Rocky Knoll Health Care Center
Stories That Inspire
Discover real-life stories of individuals and caregivers whose lives have been changed by the Music & Memory program.