Peter Hirsch leads the healthcare practice at OgilvyRED, Ogilvy & Mather’s brand strategy consulting group. He has more than 30 years experience in corporate positioning and reputation risk management. Prior to joining Ogilvy, Peter had his own consulting firm, after positions at other agencies including Porter Novelli in New York and at Edelman Public Relations in New York and Frankfurt where he ran the firm’s German operations. He has written three books about corporate communications, the last of which, Corporate Communications: Critical Business Asset for Strategic Global Change was published in 2014. His column about corporate communications and ethics, Vision & Values, appears six times yearly in The Journal of Business Strategy. He holds a Master of Arts in Modern History and German Literature from Magdalen College, Oxford.
Ann Wyatt specializes in long term care program development, with an emphasis on culture change and creating a culture of retention for front-line staff in nursing homes and home care. Current projects include a collaborative effort between the New York-based Isabella Geriatric Center and Cobble Hill Health Center to develop person-centered care environments. She helped to create the Independence Care System, a managed long term care plan for younger people with disabilities, one of the first in the country. Ms. Wyatt previously served as Associate Director of the Office of Long Term Care at the New York City Health and Hospitals Corporation. She is also a founder of the National Citizens Coalition for Nursing Home Reform. She serves on the boards of the Coalition for the Institutionalized Aged and Disabled, Bronx Independent Living Services, Isabella Geriatric Center and The House for Elder Artists.
Justin is a communications specialist with extensive experience in email marketing, branding, web development, team building and non-profit strategy. He is also an advocate of sustainable systems and emerging communications technologies.
Founder and former Executive Director, 2006-2019
Dan Cohen founded Music & Memory with a simple and elegant idea: For people in nursing homes, especially people who had dementia or other cognitive loss, listening to familiar, beloved music would be a deeply comforting experience that might unlock precious memories. Drawing on his background in social work and his knowledge of technology, he began creating and offering personalized music playlists on iPods and other music-player devices to nursing home residents, laying the groundwork for what would eventually become Music & Memory. Thanks to Dan Cohen’s tireless work during his leadership tenure, and boosted by the film Alive Inside, Music & Memory grew meteorically from a fledgling organization to become a household name, drawing nationwide attention and fueling the formal certification and engagement of more than 5,000 nursing homes.
Medical and Scientific Advisory Council
Peter Davies, PhD, is the Laboratory Head and Director of the Litwin-Zucker Center for the Study of Alzheimer’s Disease and Memory Disorders, an initiative of the North Shore-Long Island Jewish Health System. For more than 35 years, Dr. Davies’s research has been focused on the biochemistry of Alzheimer’s Disease and developing treatments to slow or halt Alzheimer’s progression. His early work was instrumental in the development of the currently approved drugs for Alzheimer’s: Aricept, Exelon and Razodyne. Dr. Davies is a Professor of Neuroscience at Albert Einstein College of Medicine, holding the Judith and Burton P. Resnick Chair of Research on Alzheimer’s Disease. He received his PhD in Biochemistry from the University of Leeds, England.
G. Allen Power, MD, is a board-certified internist and geriatrician, as well as Clinical Associate Professor of Medicine at the University of Rochester. Dr. Power is a Certified Eden Alternative® Educator, a member of the Eden Alternative board of directors and an international educator on transformational models of care for older adults, particularly those living with cognitive illness. His 2010 book, Dementia Beyond Drugs: Changing the Culture of Care, won a 2010 Book of the Year Award from the American Journal of Nursing. Dr. Power serves on the technical advisory panel for the U.S. Center for Medicare and Medicaid Services for their national antipsychotic reduction initiative. He received a 2012 Bellagio Fellowship from the Rockefeller Foundation for his work on innovative responses to global aging and was recently named one of “Five Leaders of Tomorrow” by Long Term Living Magazine. He serves as adviser for Dementia Care Australia, the South Africa Care Forum and Ibasho.
Jules Rosen, MD, is Professor of Psychiatry at the University of Pittsburgh, Chief of Geriatric Psychiatry Services at the University of Pittsburgh Medical Center and Director of the Geriatric Psychiatry Fellowship Program. A nationally recognized expert in geriatric psychiatry, he has authored over 75 peer-reviewed articles. Dr. Rosen’s research interests include pharmacological treatment of behavioral disturbances in dementia and organizational changes in nursing homes to enhance quality of life. He has developed and tested a variety of educational tools to enhance the care of nursing homes residents. Dr. Rosen is also the Director of the Hartford Foundation Center of Excellence in Geriatric Psychiatry Fellowship, Clinician-Educator Track. In 2003 he was named Educator of the Year by the American Association of Geriatric Psychiatry.
Susan Wehry, MD, a board-certified geriatric psychiatrist and advocate for seniors and persons with disabilities, has educated physicians, nurses, medical students, ombudsmen, policy makers and direct care workers from Alaska to Louisiana. A popular speaker, Dr. Wehry keynoted the 2003 and 2006 Annual Meeting of National Citizens’ Coalition for Nursing Home Reform and the 2009 Pioneer Network Conference. She also assisted the Centers for Medicare and Medicaid Services in the development of national web-casts on mental health needs and individualized care planning in nursing homes. In 2011, Dr. Wehry was appointed Vermont’s Commissioner of the Department of Disabilities, Aging and Independent Living. She is committed to the Department’s mission to “make Vermont the best state in the nation in which to grow old—or to live with a disability—with dignity, respect and independence.”